Breast Cancer Awareness Month 2023

Our campaign aims to raise awareness of the hope and resilience in all those affected by secondary breast cancer

Truth Be Told

Shining a Light on Secondary Breast Cancer

A huge part of our campaign this year revolves around our patient community. With this in mind, we have created a series of striking photos called Truth Be Told, shot by the very talented photographer, Jennifer Willis.

These images showcase two sides of the same story, both the visible and not-so-visible experience of people living with secondary breast cancer.

While there are many, very real struggles for those who have secondary breast cancer, often we only see the outward front that they present.

These photos seek to shine a light on both sides of daily life with SBC – the difficulties, but also the hope, strength and positivity.

We are very grateful to outdoor media operator 75Media who donated 34 digital billboards, from London to Scotland displaying images from Truth be Told over the course of several days to help raise awareness of the disease.